we build tools
people actually use.

La Rios Co is a software company building AI-powered tools for sales professionals. We develop products that help sales reps perform better in real time, starting with Brutus AI.

Brutus AI is a real-time sales coaching desktop app that listens to your calls and gives you live feedback while you're on them — so you stop making the same mistakes and start closing more deals. It runs quietly in the background, analyzing your conversation every 30 seconds and flagging objections, weak language, and missed signals the moment they happen. No reviewing recordings after the fact, no guessing what went wrong. Just brutally honest coaching, exactly when you need it.